TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. The overall effect on the palate is brief and minimal, and the taste has no unique profile. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Create an account to follow your favorite communities and start taking part in conversations. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. ago One is less overtly pro-slavery and pro-confederacy. Without fail, it was Yellowstone or Rebel Yell. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Rebel Yell is one of those old throwbacks. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. . Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. The Rebel Yell is still available for purchase. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Aaron joined the drinks industry in 2013. The results of honorable Men idly standing asideand remaining silent. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. It might not be an everyday sipper. It is only a name. Home Whiskey Review Rebel Yell Bourbon. Well see if this changes soon now that Lux row Distillers hits the four year mark. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Quick everyone buy up the Rebel Yell bottlings before they are gone! Single barrel still says yell. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Rebel Yell | Whiskeypedia Wiki | Fandom I'm not sure why Rebel is less offensive than Rebel Yell. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. There is just no end to this madness. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. 1965. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Then suddenly, I stopped seeing it in stores around town. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Disgusted with the name change. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . The reason is because it is cheap and good enough. The Luxco distillery is located in Louisville, Kentucky. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. Imageused underCCby Mr. Gray. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. Weller. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Use of the "Southern war cry" precedes the Civil War. Photo Credit If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Perhaps as a result, availability is limited, and prices may vary. On this Wikipedia the language links are at the top of the page across from the article title. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. The most notable thing about Rebel Bourbon is their use of wheat. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. The brand was meant to celebrate the 100 year anniversary of the original Weller company. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! 1872) to form the Stitzel-Weller distilling company in 1910. Now that weve covered the basics, its time to get into the real reason you are here. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. This price point places Rebel whiskey in the low end of the standard segment. I was told it was possible they were no longer making it. I dont claim to speak for or represent anyone. Oddly the 10 year picture on that site still says Rebel Yell. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why Hopefully the wood work they are doing will justify the new and improved name. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. The last thing, and maybe most important, is a low price tag. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. An American classic is reborn for anew era of rebellion! The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. As a result, to avoid further confusion, we used the names interchangeably throughout this post. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Full stop. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Rebel bourbon is made in Kentucky, the heart of bourbon country. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Consider this similar product. I find 'Yell' quite offensive. MEET OUR Extended family. In fact, Im kind of disappointed. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. Rebel yell refers to a war cry of the confederates. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Once I became more conscious of the significance of the name, I did find it awkward. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Is Rebel Bourbon good whiskey? Billy Idol wrote the song because of the bourbon. I'm also a huge fan of terrain roller coasters. Changing it just seems to serve no purpose and make the park seem more bland. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. who-ey!' As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Units were nicknamed for their apparent ability to yell during battle. Rebel Yell Bourbon is often left out of the wheated discussion. The W.L. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Give me a break! The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Even though I cant think of a past event where anyone was upset or protested, it could happen. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Even though you can definitely find some on Kings Dominions Facebook page. The yell has often been linked to Native American cries. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Rebel Yell: A Classic Bourbon from the Deep South Racer 75 is fine, as long as they actually RACE the trains! There are about 24,000 bottles in this year's batch. I can appreciate why some people are upset though. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. It wont be undone but it was a mistake to change the name of an icon! Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Kings Dominion's Rebel Yell is getting a name change While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. The 10 yr is rebranded on the desktop site. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Rebel Yell 10 Year Single Barrel Bourbon - The Whiskey Shelf
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