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Refer to the list below. They can be seasonallike hurricane preparedness week. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Each time this test is loaded, you will receive a unique set of questions and answers. A PIOs proactive approach to public information enhances credibility in messaging. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. B. Time will also impact the shelf-life of your campaign. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. the feedback has been, you know, we appreciate this. The 8-Step Communication Model includes:A. Assess the current situation B. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Establish contact with other agency PIOs. Switchboard: (301) 447-1000 Campaigns are usually multifaceted, combining events and various media to get the message out. PIOs need to have a thorough understanding of the communities they serve. Possess and enhance certain qualities and skills that make an effective PIO. What is in it for them? In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Its community preparedness. Tammy Kikuchi: Having the Joint Information Center for this event was critical. In this lesson youll learn more about creating public awareness campaigns. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us As with ICS, the JIS is as simple or complex as the needs of the situation. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. C. is presented as a bad example of public information management. The process for ensuring that a public information message was accurately conveyed is typically called: A. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Media pools are used to restrict access to an area due to space limitations or safety issues. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. endstream endobj 1929 0 obj <. Tammy Kikuchi: The response was overwhelming. What will you change in future campaigns? The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. It can be taken alone or before Basic Public Information Officer Training (G290). At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. (Unit 5). The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Supporting information can be described as: A. Social media have changed how quickly information about a disaster is available. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. It also helps identify the target audience for a particular public awareness campaign. User: 4. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. 3. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. 16825 S. Seton Ave., Emmitsburg, MD 21727 Uses correct grammar and contains no spelling or punctuation errors. After taking this course you may want to take other courses to help you continue your professional development. Narrator: Red Stick Ready targets every segment of the community. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Tools to enhance the flow of public information are housed. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Many wikis are open to alteration by the general public without requiring them to register user accounts. B. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Communicating factual information with the public is the most important job function of a PIO. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. This awareness-level training is suitable for new PIOs. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. IS-29.a - Public Information Officer Awareness | FEMA Emergency 0 The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. University of California, Merced hiring Public Information Officer Determines what the public needs to know. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Sit on your coat tail to keep your jacket from riding up. An important part of the PIOs relationship with the media is knowing what they want. B. describes a writing technique applied to social media content. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. @8'_= J J0 The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. They focus on specific issues or programs to move the public to take action. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). The test questions are scrambled to protect the integrity of the exam. Last name. This feature can facilitate abuse of the system. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Video sharing sites to expand or market a story, and. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Wear your uniform or neat, conservative attire if not in uniform. what is role of public information officer in fema? One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. . The heat on the desert floor isnt just a nuisance, its expensive & lethal. Watching the background. 19. Once again, we see a fire threatening our citizens and their homes. For example, you can post videos, use social networking sites, and/or create a blog. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. A public awareness campaign is a vehicle you can use to get your message out about being prepared. Its not complicated; its very easy for them, which makes for better reporting. Final Exam for: IS-29.a: Public Information Officer. For some incidents, implementing a media area may be an important way to manage the situation. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. C. request additional assistance through the National Public Information Support Network. Preparing quality written products including news releases. Who is likely to be affected by the hazard or threat? Join to apply for the Public Information Officer - 48752 role at University of California, Merced. ), John enjoys boating, swimming, and to fish. This course can provide a basic understanding of the PIO function for those new to the position. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. They knew that they werent being led down another road, that they were hearing things unfiltered. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Please note that the is program now requires a fema sid to be used instead of your ssn. 0 Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. A well-executed interview will likely not A. advance leaderships goals. Please review the IS FAQ's for more information. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. What is happening in other areas? Describe evolving media tools, including social media, for communication. Establishing relationships with news media representatives by being accessible and prepared. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu There are all kinds of emergencies out there that we can prepare for. This course can provide a basic understanding of the PIO function for those new to the position. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. (What will motivate them?). As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. NIMS Description of the PIOs Responsibilities. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. .. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Provide public information, emergency public information, and community education to your internal and external target audiences. Increased information needs can be handled. for the incident. B. Communication with internal agency personnel is A. not a role undertaken by a PIO. (Unit 4), Apply public information techniques to a 5% scenario. The media will want to get as close as possible to get pictures/audio/interviews. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Avoid getting involved in these media disputes. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Under the ICS, the PIO works for: A. Prepare a Go Kit filled with your tools, contact information, and other vital documents. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. This is a release that you post online. Describe how to develop and execute a public awareness campaign. Walter Monsour: So, the message was managed extremely well. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Public Information Officer (PIO) - Emergency Management Institute (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) EMI is introducing a limited number of IS courses that have been translated to the Spanish language. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Recall preparation techniques that contribute to a successful media interview. A. This lesson reviews the four steps in creating a public awareness campaign. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Technology has a great impact on your ability to manage the message. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. or a non-emergency event. AZ Department of Health Services Directors Blog. if you do not have a sid, Test questions are scrambled to protect test integrity. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. These people are your target audience. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. Demonstrating an understanding of media needs and operations. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. . Switchboard: (301) 447-1000 It is important to prepare each person to ensure your message is consistent. If you do not want something recorded by the media, cover it up or shield it with a vehicle. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. What are priorities within your organization? Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Two PIOs talking to each other on the phone about a news story that involves both of their agencies. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. A media pool: Note: Media pools can cause disagreements among the media. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? . It provides a framework for people from multiple agencies to work well together B. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. The media area is a place where media congregate to help enhance the flow of information. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. D. is only useful on television infomercials. The participant will benefit from participating in entry-level incident command system training prior to taking this course. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. endstream endobj 495 0 obj <. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Avoid acronyms. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Having clear goals is the foundation for your campaign. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. When an emergency happens, ICS is implemented. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. (Unit 3), Recall preparation techniques that contribute to a successful media interview. The most important point is is an example of a transition phrase or: A. For highly visible or controversial matters, it might be best to have a leader in the organization speak. News releases should provide accurate, factual information that is attributed to its source. The role of the PIO is the same regardless of the type or size of the event. Lets review the different types of communication tools in more detail, starting with print media. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Holding the session indoors, if possible. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. To read this blog, go to:http://emergency.cdc.gov/. 95% B. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. IS-29.A: Public Information Officer Awareness - FEMA The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. 3 Step Guide for Assistance. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. The ability for readers to leave comments in an interactive format is an important part of many blogs. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. The latest information on activities, events, and resources. Develop and pre-test materials C. Develop an action planD. These sites make it easy to establish networks of contacts. 'Ss S>*2MbX^f Do not be afraid to put bad news first if that is the message. Social marketing is the use of commercial marketing principles to: A. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Speculation C. Summarizing D. Bridging, 12. The AP Stylebook is used by most of the news media. Brian Hyer: We had all kinds of questions. You can find the complete list of courses in the Spanish language course list. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. The press saw it. Public information entails the processes and systems that enable effective communications with various target audiences. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Admissions Fax: (301) 447-1658, Independent Study Program Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Mayor Holden: Sometimes you have to get your story out very quickly. 17. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. I would urge you to be careful whenever you travel, Smith said. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Now that you have some tips for better writing, lets look at how to write a news release. It will keep you focused and is the foundation for evaluating your campaigns success. Your media list should be current, complete, and tailored to your organization. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Describe the role of the Public Information Officer (PIO) in an emergency. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery.

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the role of the public information officer fema