Along with blacks dominating advertisements and all the new sitcoms, they have black only cable channels, black award shows, black history month, black music appreciation month, Martin Luther King day (instead of honoring all civil rights marchers). Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. Seeing the new Top Gun was so sad. The Myth of Forced Diversity - Medium no taxpayer is going to care about my first world problem..lol. Yes, everything has to have an urban feel to it now, as if that is something to aspire to. If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? Thanks for your input. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. TV is unwatchable now, its vile. I am a CAT. Sooooo, does this mean we can put systemic racism in America to bed now? Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. Hispandering. Who knew? Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Toxic masculinity is out. Thanks for writing, skinny white girl. If the general public only knew how creepy, manipulative, and destructive he is . The Cranky Creative. Could black players in the NHL then foot the bill for this? And based on the overwhelmingly positive response to this blog post, I would say that there are (thank goodness) many more objective and fair-minded people out there than small, bitter, and confused people like you. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. Most interracial couples I know of and see are either Asian-White or Hispanic-White. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. Remember that the Asians were brought here as slaves to work on the railroads. So teaching your kids manners is racist now apparently. 3. Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. Its reverse discrimination! The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. Isnt that interesting? Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. Why do we constantly try and guess? Currently the white race has been painted into a corner. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. Remove race and substitute with something else. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? It creates the mentality of entitlement. Movies and tv followed the same trend. dumb commercials are not necessarily a bad thing. Walt Disney did not have a problem depicting masculine heroes. Nope, youre all wet, Anon. But again like me, their assets were all in their land. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? A specific mandate for the Society and Sustainability working group is to achieve equal representation in the media and creative supply chain. These companies didnt get the message, so now boycotts and canceled subscriptions are hurting their bottom lines. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Blm and its little followers are trying to take over the world and that will NEVER HAPPEN!! . Indeed. Good on you for telling advertisers what you think, Greg. Check our Privacy and Cookie Policy for more information. A form of brainwashing. Its absurd especially given the lack of Asian American representation. I certainly do think the under currents in all of this are more sinister forces that have been playing the long game for decades. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. This is an advertising blog, after all. You are spot on, except I do have to disagree about the Hispanic and other people of color not being represented well in advertising. Not racist, just human nature. The Davos crowd is trying to destroy America because our Christianity and freedom-loving traditions stand in their way. Mainly in the USA is Black pushed so hard. This reckoning has forced companies, large and small, to contend with their own diversity, and many firms have identified that they are lacking. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. its almost exclusively black man and white or Asian woman. Inclusion comes naturally when your company lives it. Etc. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. I have cancelled my AMEx card. Spot on! Where are the Asians? I noticed the shift in black over-representation all the way back to the Obama years. There are a plethora of resources for the economically underprivileged to attain post-HS education in a trade, or in a college, etc. Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? Culture war, definitely. are being promoted by females. While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. I think we need a diversity team to fix these glaring problems, stat. Certainly the George Floyd killing was a catalyst. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. And if they get some more white women to date black men along the way, all the better. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. People are starting to hate them. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Absent, but it didnt stop me from achievement. Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. Predictably, not one person had the courage to comment. The ANA asks you to accept cookies for performance, social media and advertising purposes. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. Amen! And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. Boy.. America lost its spine. Advertisers, be aware Im not alone. I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. How can a company make any money by only advertising to %15 of the population. I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. If you are paying attention, you will see that there is a growing faction of people, both white and nonwhite, who are actively cheering on the ethnic and cultural erasure of white people. Dont even get me started on Disney! Because racism is OK when its a minority group thats doing it. I mean, according to these commercials, were all doing well right? Inclusive and diverse campaigns start from within. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . Tribalism isnt going anywhere ever. Depends what you define racism as. When exactly does a human thing become a black or white thing? Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. But do you hear about it, unless the white person is a mass shooter? Yes, the erasure of strong male role models from American culture is absolutely intentional. They are trying to do this to push off the negative view of investment houses after the crash. They are proud of this daring but appropriate decision. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. Whats racist is the over representation of minorities in tv now. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. To be honest, I feel more badly for any black people watching this crap. How Commercializing Diversity Promotes Racism - Medium We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. This is not authentic. I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. Look at the latest Purge movie.its about POC people running around killing White people. Yes black people are way over represented in ads. Far from it. I keep my business behind closed doors where it belongs!!! Do black people love hockey? The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. Anyhow, I googled my catalog and black vs. white models. I agree, but like you, I think the motives run deeper than mere profits. The culture is rife with this stuff now . Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. Dove soap is perhaps the most prominent example, but there are others. Remember that 70% of the US population openly practices Christian traditions. Motivational Values can be described and measured as positive or negative as at least five internalized values. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. I believe it, Janet. Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. 10% of the population in Middle Eastern countries are Christian. Not cancel culture. No masculine role models or father/son interaction in commercials. Nabeel Alamgir, Bareburger Group LLC. (Snake oil, anyone?). Spot on Elizabeth! I call it Clown World and were all living in it. I dare say it has produced more comments than any of your other blogs. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. There is absolutely nothing fair about not using black men and black women as a family unit along with their children. Great points well stated, Jim. (Facebook Advertising) 10. Poll People On What Diversity Means To Them, Whatever happened to asking people? Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. Im curious if people feel I am I wrong for stating this comment the way I did? It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. Like the fact or not! I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. I havent noticed, but Ill be sure to listen for it now. Heres an idea. We all get that the world is changing, that Americas demographics are changing. Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. I do NOT watch any commercials anymore. Ignore the diversity on tv, its a bunch of nonsense. Poll your current customers, find out what they feel shows diversity and use what they say. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. Those forces are not invisible, just flying under the general radar. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. A very simple chromosome test is all that is needed. That is how I deal. As someone who, like you, has been down his share of rabbit holes, I agree. Yikes. Im glad you found some catharsis in this blog post and in the reader comments. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. Also, they rarely riot and burn down cities. I hate to say, but I think it truly fuels the fire for even more racism. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. I had commented a while back, stating that it was something that weve noticed increasing over the past several years. I send emails every day to advertisers and tell them congratulations for being BLM loving SHEEP and just like all the other advertisers riding the black bandwagon just so they can be PC and shame on themselves for going out of the way to make white people look as stupid and frumpy as possible in comparison to the black actors! Change is needed, but where should it begin? LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. . theres no such thing as reverse discrimination. James Gilbert, CloudCherry, 13. And I have to remind myself, this is advertising were talking about. Those ranchers usually drive large pickups. You dont need to guess about what kind of images and language people want. And who are they? Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. It has actually made me racist somewhat. In the UK you notice plenty of Indian/Arab + White couples. Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. The problem is look at the actual news. NAACP, BLM, George Soros, Antifa, stupid jock groupies, affirmative action laws. Interesting, RPD. Its a good question, Bill. (Wouldnt that actually be misappropriation? So confusing.) watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. Hey, dont get me wrong. I cant help wonder if there isnt some political manipulation going on here. Also, diversity does not only mean blackswhere are the Latinos especially? And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. "A Diversity Report for the Advertising/Marketing Industry (2021)." Where were all of these companies five years ago. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. Black/white interracial marriages are 1%!!!!! Im pretty sure we have the George Floyd BLM protesters to thank for this. And Im sorry, but stuff like gender fluiditywhere I read many times that these folk sometimes feel like they want to be female, and other days, they feel like they want to be male. Actually, Jordy, I dont think Robert is being sarcastic. Ive noticed the absence of white people too. if there are only women in a television commercial, and it calls for jocularity, the white woman is the clueless one while the other (of color) is the wise one. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? Love it! The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. It really doesnt matter to me what race a person is in a commercial. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. maybe you should just stay off the internet. Diversity in Advertising: Where Are We Now? - ClickGUARD The lgbtg is nothing but a cult and BLM is a terrorist group. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. Are Modern Ways Of Introducing Diversity Forced? You make some good points, Don. 20% are agnostic, but celebrate Christmas. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. but theirs are not witty, not cute, w./ nothing endearing. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship.
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