The company also launched Southeast Asias second Porsche Studio in Hanoi last year, with the CEO of Porsche Asia Pacific attributing the capitals vibrant young population to the presence of the store while mentioning that Vietnam also has the youngest demographic among the companys markets. Switch to the app for an even smoother experience, Sign up for promotions, tailored new arrivals, stock updates and more straight to your inbox. Others argue that Vietnam merely got bumped up the pecking order because of greater pandemic restrictions elsewhere. The firm assists foreign investors throughout Asia from officesacross the world, including inHanoi,Ho Chi Minh City, andDa Nang. Taking a step away from fashion designers, we introduce Tabio. Vu Thao runs an eco-friendly clothing company called Kilomet 109, which creates some of the most natural outfits in fashion. French, American, German, and British luxury fashion brands all have their differences, made to suit any type of personality - it's up to you to choose your new favorites. Founded in 2011, the high-end Vietnamese fashion brand Metiseko's concept is all in the name. Here are our top 8 fashion boutiques worth checking out in town. After receiving his degree from Parsons School of Design, Tom knew that he wanted to establish his own Vietnamese fashion brand with bold designs and with sustainable practices. Top Marketing Strategies for Luxury Brands in Vietnam Born and raised in Danang with eight siblings, Cong Tri attended Ho Chi Minh City University of Architecture, Faculty of Industrial Fine Arts and graduated in 2001. In 2019, the industrys export value of US$39 billion contributed to 16% of total GDP, and this was a year-on-year increase of over 8.3%. The regions $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights new report. Moi Dien literally means mad lips in Vietnamese, which is to be outspoken. With a core aesthetic that combines both masculine and feminine styles, Devon focuses on innovative silhouettes with a distinctive use of digital printing and bold embroidery. Sustainability can also be incorporated in other aspects of the production since the origin of the fabrics isnt known., Location: 49 Cach Mang Thang Tam, District 1, Ho Chi Minh City, Address:6 Thi Sach, Ben Nghe Ward, District 1, HCMC, Viet Nam, Social Media License Number 530/GP-BTTTT, signed on 07/11/2022, issued of the Ministry of Information and Communications, Content Management Responsibility byPhan Nguyen Lap, 6 Thi Sach, Ben Nghe Ward, District 1, HCMC, Viet Nam. In what was one of the countrys most extravagant luxury fashion events to date, Gucci took over the opera house in April in Vietnams commercial capital Ho Chi Minh City. All rights reserved. The Lasting Allure Of Luxury Fashion Brands - Forbes Vietnam Briefing offers a basic understanding of the Vietnamese New Year or Tet including customary practices that businesses should be aware of. In the duration of 2017-2022, the GDPs of Mumbai and Kolkata are expected to grow by 28% and 29% respectively, while Bangalore is expected to register a growth of 48%. SSENSE's luxury fashion affiliate program is available through two networks: SOVRN and Skimlinks. In Vietnam, [affluent] people couldnt travel outside the country and had nothing to do with their money, so they kept on spending greatly on luxury goods. DAFCs parent company, Imex Pan Pacific Group (IPPG), led by husband-and-wife duo Johnathan Hanh Nguyen and Le Hong Thuy Tien, also signed a business cooperation agreement with the local unit of South Korean luxury retail group Lotte Duty Free in the same year to open a chain of downtown duty-free stores in Hanoi and Da Nang. For the more exclusive Gia Studios, for a period of time, Lam carried out a by-appointment-only concept at the Park Hyatt hotel, and now his flagship store is opened in the heart of Saigon. As Linda Mai Phung got ready for the launch of SUPER VISION, a new cycling-focused European streetwear brand, we met to get her guide to five Vietnamese fashion brands pursuing sustainability. "The Vietnam market is at an ideal time for the entry of global luxury brands." Mara Hoffman is a premium fashion designer that creates luxury basics, knitwear, outerwear, and swimwear out of hemp, recycled textiles, and other eco-friendly materials. 2022 . Unsubscribe anytime at the bottom of our emails. 1. The company has gained a lot of reputation for manufacturing good and healthy milk with a nearly negligible amount of contamination. Luxury Fashion - Vietnam Vietnam Highlights Revenue in the Luxury Fashion segment amounts to US$288.20m in 2023. In this article, we spotlight seven respected designers and younger talents who are shaping the Vietnamese fashion scene focused on 'haute couture' and ready-to-wear garments for women. Recently her designs were even the star of a movie, Co Ba Saigon, about an ao dai tailors in pre-75 Saigon. However, recent iterations of these laws were released in a manner that has definitely made investment far smoother.. ; The top 5 brands alone capture 56% of the affluent consumers' attention online. To be trendsetters, broadcasting the latest buzz. Women Men Kids. This year, Vietnam has witnessed prime apartment selling prices exceed the US$10,000 per square meter barrier, driven by local demand. Profile Man, formerly known as Profile 11, is the Vietnamese fashion brand for the modern working professional. 2021 . Founded in 2011, the high-end Vietnamese fashion brand Metisekos concept is all in the name. Customers can shop at CONG TRIs three locations at the centre of Saigon, where off-the-rack options are available, or pieces can be custom made with 10 days lead time. This will set the trend for the car market in Vietnam as other electric vehicle models have also launched in the Vietnamese market in the first half of 2022 such as the Kia EV6, Mercedes Benz EQB, Mercedes Benz EQE, and Mercedes Benz EQS. Strongly influenced by the image of Asian women and their exquisite virtues, Phuong Mys designs emphasize feminine silhouettes with a modern twist. Discover 13 Best Hanoi Museums | Vietnamese History For Culture Enthusiasts, Fantastic Food to Eat in Halong Bay: 15 Delicious Dishes, Romantic Restaurants And Things To Do In Ho Chi Minh City | For Love Birds, 10 Charming Cafe Apartment Coffee Shops in Ho Chi Minh City, 194 Nguyen Dinh Chieu, District 3, Ho Chi Minh city, Vietnam, 198 Le Thanh Ton, District 1, Ho Chi Minh city, Vietnam, 132 134 Dong Khoi Street Hotel Continental Saigon, District 1, Ho Chi Minh City, Vietnam, 28 Tn Tht Thip, Bn Ngh, District 1, Ho Chi Minh City, Vietnam, 228 Nguyen Trai, District 1, Ho Chi Minh City, Vietnam, 16A L Hng Phong, District 1o, Ho Chi Minh City, Vietnam, 19-21 Dong Khoi Street, District 1, Ho Chi Minh City, Vietnam, Flagship: 101 Dong Khoi Street, District 1, Ho Chi Minh City, Vietnam, 134 Dong Khoi Street, District 1, Ho Chi Minh City, Vietnam, 212/2B Nguyn Tri, Phng Nguyn C Trinh, District 1, Ho Chi Minh City, Vietnam. The high-net-worth demographic in Vietnam is forecast to grow faster than in many of the more established luxury markets of Southeast Asia. Specialising in Ao Dai (the traditional dress of Vietnam), the brand manages to transcend expectations. A 22.7% drop in sales has seen the Italian fashion house's valuation dip from $17.6 billion in 2020 to $15.5 billion in 2021. The countrys import of watches increased by 28.2 percent annually from 2016-to 2020. Vietnamese Fashion For Women: 7 Of The Best Designers. This is the embodiment of their brand culture. Take a trip to Ho Chi Minh Citys central districts to understand the fashion renaissance bourgeoning. Dior continues its steady ascent. In global. In a report titled "Has Luxury Gone too Mass? A remarkable point is that the decoration style of these stores always has bright lights and dynamic staff. Ive been following the brand from the very beginning., I really like that they respect Vietnamese culture in every collection by sourcing their silk locally and by taking inspiration from Vietnam. In this collection, co-founders Hoang Anh and Hoang Tu highlight traditional Vietnamese craftsmanship. She sees sustainable fashion as not simply making clothes but a mindful way of creating and consuming fashion. Additionally, a report prepared by the World Bank expects Vietnam to reach upper-middle-income status by 2035 with a per capita income of more than US$7,000. Celine, Dior, and Fendi are among those slated to unveil new monobrand boutiques in Manila, notes celebrity stylist Liz Uy, who is based in the Philippines capital. I want customers to know what theyre paying for, explains Morgan. Vietnam's startup sector benefits from a myriad of supportive policies and regulations. But like the rest of the world, Vietnam has experienced a difficult time and stagnation during the pandemic, including poorer purchasing power, and lower demand for clothing.. Big European luxury brands continue to appeal to the quality and logo obsessed shoppers of Asia. Luxury Vietnamese consumers use Instagram to . 1992-2023 Dezan Shira & Associates All Rights Reserved. The VND 350 trillion (US$15.3 billion) economic support package, which was implemented earlier this year with nearly VND 114 trillion (US$4.9 billion) allocated for the infrastructure sector, has not only had a direct impact on the real estate market in the short term but also works as a driving force for the development of the market in the coming years. Vietnam's growing luxury market, one of the most dynamic worldwide For the woman looking for something different, elegant, timeless, theres only Gia Studios. Nancy noted that she could not find what she was looking for, something simple, beautiful, and affordable. The European UnionVietnam Free Trade Agreement (EVFTA) should help stimulate more brands to do just that. 17] Valentino S.p.A. Another newcomer to our list of top 100 luxury fashion brands is the Italian-based fashion brand, Valentino. Further, Vietnams middle-class population has expanded massively in the past years. When asked by Vietcetera on the motivations for his collections, Lam said I dont want women to be beautiful for men, I want women to be beautiful for themselves. Oh the lifestyle of the rich and the famous! Luxury Brand: Definition, Characteristics & Examples It is set to rise sharply by more than 59 percent by 2026 from 72,135 individuals last year. clothing manufacturing was over 70% of that slice. Tiffany & Co and Montblanc, and Christian Louboutin have also begun to open their first stores in Hanoi and Ho Chi Minh City. "In French, 'metis' or 'metissage' is used to describe something that is a combination of two different cultures," Erwan Perzo explains. As a famous Local Brandwith diverse designs from T-shirts, Hoodies, Croptops, shirts, tote bags, hats, keychains. They respect every single person in their production chainfor example, they have always worked with the same printer because they really want to support his business. The 43 Top Japanese Clothing Brands for Cool Clothes (2023) 2021 . Metiseko co-founders Erwan and Florence in their 157 Dong Khoi store. Linda has launched SUPER VISION, a cycling-focused urban streetwear brand offering fashionable, functional clothing to the European market. Vietnam's Luxury Market Is Heating Up Gucci and Tiffany are among the brands investing in the Southeast Asian market. Facebook is currently the countrys most popular social-commerce platform, followed by Instagram, and the local chat-based platform Zalo. Not only are eco-friendly fabrics like ultra-soft denim tencel used, but the brand also embraces factory conditions that respect their workers. Rustea founder Jo Lams philosophy is to use 100% natural fabrics. Rustea is a minimalist, free-size clothing brand for those who want to be cozy and comfortable. These players hold a dominant share of the overall market. It is about the experience, beyond just expensive products. "Contemporary brands perform exceptionally well for us each season and sales from brands such as Ganni, Isabel Marant, Rixo, Nanushka, Alexachung and See by Chlo are collectively up by 272 per . According to the Worlds Top Exports data, from 2018 to 2019, wine consumption increased by 173.6 percent. Vietnams personal luxury goods market reached US$976 million in 2021 and is expected to grow 6.67 percent annually as per Statista. The global luxury goods market size was USD 316.16 billion in 2019 and is projected to grow from USD 257.26 billion in 2020 to USD 352.84 billion in 2027 at a CAGR of 4.6% in the 2020-2027 period. He burst into the industry in 2000 by winning 1st prize in the New Idea category at Vietnams Grand Prix. The brand boasts clothing with elegance, poise, finesse for women and continues to expand its top-notch customer profile, from celebrities to influential social icons in Vietnam. I did that many times with my brand!, Location: Nosbyn @ 77 Mac Thi Buoi, District 1, HCMC, Vietnam. For now, the brand exclusively offers mens clothes, but will use leftover fabric to design womens clothing in the future. A 2016 KnowtheChain ranking of the top 20 fashion brands' efforts to eradicate forced labour had similar findings. There needs to be a holistic approach. Sales have plummeted, leading to forecasts for a precipitous decline in 2020 revenue and massive uncertainty about the ability of many brands to rebound. Prices: $60-$210. On top of that, there are larger in-store inventories and more [choice of] models in Singapore and Hong Kong. Two years later, in 2015, Khang was also named in the top 30 most successful people under 30 in Forbes Vietnam. This made Instagram a valuable platform for advertising, and influencers valuable assets for marketing . There is a sizable gap between Porsche and Gucci, and this has been widened over the past year. Pursuitists are ahead of the curve & authentic. Offsetting emissions is also in the hands of the consumerthey can pressure more brands and suppliers to change their practices, Linda explains. Thu Vu, founder and CEO of Coco Dressing Room is here to break the cycle of buy-and-throw-away fashion Thu strongly believes that clothes should be worn beyond just one season. Over the past few years, aside from Vietnam International Fashion Week (VIFW) and other home-based fashion events like the Elle Fashion Show and the Fashionology Festival, Vietnamese designers have received a large number of invitations to present their collections in major fashion weeks around the world. Tabio. Nguyen Cong Tri: The pioneer of Vietnamese haute couture Among the top Vietnamese designers today, Nguyen Cong Tri is perhaps the most recognized name. The rising number of millionaires and brand loyalty among customers are anticipated to fuel the growth. A Saigon-inspired design, Gia Studios style is modern and complex, and appeals to the working woman with a strong personal sense of style. Now SAIGON A brand is so familiar that you can see it everywhere on the streets of Saigon. Manufacturing has bounced back, the Germans are coming to build a recycling plant, and Skoda will be on the streets of Vietnam in May. While there is extreme income inequality in the country, Vietnam has seen the growth of the middle class in the last few years [which is an increasingly important consumer cohort for luxury goods here], said GlobalLinks Tran. Copyright 2023 FARFETCH UK Limited. Johnathan Hanh Nguyen and Le Hong Thuy Tien, BoF Insights | How Middle East Consumers Shop Fashion, Explained, The Gatekeepers to Nigerias Fashion Market, Fashion in the Middle East: Optimism and Transformation, The BoF Podcast | Conflict, Climate and Todays Global Hunger Crisis. Mussou brought her experience in textiles to complement Perzos passion for sustainability making Metiseko one of Vietnams first fashion boutiques to be committed to fair work conditions and eco-friendliness. At present, they have a permanent store in the city centre at The Joi Factory, an ideal place to pick out items and have a cup of coffee. Visit the Moi Dien studio, now in the heart of Ho Chi Minh City. Luxury products are usually promoted using photographs. CONG TRI is a subsequent luxury label in Vietnam which is established by Nguyen Cong Tri - the most Vietnamese famous fashion designer. 15 Most Expensive Luxury Designer Clothing Brands in the World Also, Vietnam's number of High Earners, Not Rich Yet individuals (HENRYs), and ultra-wealthy are growing. Marking the event will be a conference hosted by the founder of Harpers Bazaar Vietnams publisher Sunflower Media and the magazines editor-in-chief Venus Tran. You must have branding services to create your brand image and give an assertive message to your target audience. For his outstanding contribution to the Vietnamese Haute Couture Industry, in 2014 Nguyen Cong Tri was the first Vietnamese to be recognized by the Asian Couture Federation. The gap between Vietnams increasingly diverse tourism sector and Thailands more advanced travel retail market also has the potential to narrow. The Spring/Summer 2022 edition of Aquafina Vietnam International Fashion Week, which took place this from May 25 to 29, featured collections from 18 domestic and international fashion houses. Sign up for your complimentary subscription to our weekly newsletter here. For more information read our Terms & Conditions. 1: 1: Porsche: Germany: $33,713M: $34,326M: AAA: AAA-2: 3: Louis Vuitton: France: $23,426M: $14,858M: AAA: AAA-3: 2 . Subscribe to receive weekly Vietnam Briefing news updates, Smart retailers have the potential to benefit from the burgeoning consumer class in Vietnam. That makes Linda the perfect person to curate sustainable fashion in Vietnam. I style the collared shirt, my favorite piece, with pants, dresses, and even skirts, but everyone is different Jo explains. But, according to estate agent Knight Franks 2021 wealth report, Vietnam already has more wealthy people able to afford luxury goods than Malaysia. . Luxury fashion brands sell upscale, sought-after and expensive clothing, shoes and accessories. Though the glamour quotient kept high society matrons talking about the gala for weeks, business leaders were focused on another aspect of the event that had piqued their curiosity. Having a professional profile similar to Lam Gia Khang, Ngo Thai Bao Loan was also born in 1990, graduated from The London College for Design and Fashion and participated in Project Runway 2013. Sustainable fashion isnt just about using natural fabrics. But basic pieces never fail usthey are long-lasting. 10 Best Popular Luxury Fashion Brands Made In USA | Panaprium Fashion Ecommerce Trends + Stats 2023 - Shopify Plus Instagram is a visual platform that allows luxury brands to showcase their best work. Men. We all have days when we just dont know what to wear. Thanks to these FTAs, luxury goods can become more affordable, allowing more access to shoppers. Styles from Metisekos new organic cotton collection. Luxury brands spent decades turning design, aspiration, and high-quality goods into a $380 billion global behemoth. The brand counts three boutiques in Ho Chi Minh City, including a flagship store at Hotel Continental. Distributors of luxury brands in Vietnam seem to be doing well. Imagine stopping by Tiffany and Co. on your way to lunch to pick out that perfect piece of luxurious jewelry and then spending the . Starting with selling t shirts, PUSW grew into creating a whole line of Hip Hop clothes taking inspiration from music videos and photos from different countries. I still believe there is a lot of room for distributors to bring in more brands and set up more stores and operate more e-commerce platforms, Gautier adds. Hanoi Radio Television Save my name, email, and website in this browser for the next time I comment. CONG TRI is the go to brand for any stylish woman, and has been worn by many Vietnamese A-list celebrities. Vietnams legal hierarchy of laws, decrees, and resolutions in the past resulted in the slow or ad-hoc implementation of investment laws, whereby there were often gaps when new laws were introduced, and conflicts with old guiding documents that did not match with the new laws. I incorporate minor trendy details, like stripe variations, while retaining the everyday wearability of the clothes. Morgan Truong founder of Profile Man. Ministerial approval of business activities can also be cumbersome in this nominally communist state with sometimes opaque regulations. . Tom is a young Vietnamese designer to watch. And even though Indonesias population size is nearly three times bigger than Vietnams, it has only marginally more millionaires. BMW which used to assemble CKD in Vietnam stopped and changed their CBU importer in 2008. The company is a milk and milk-based products manufacturing company in Vietnam. Here are our top 8 fashion boutiques worth checking out in town. (GlobalLink). By allowing her customers to better understand the price behind her clothes, she hopes that they will appreciate her efforts at working towards sustainability. Top fashion ecommerce trends in 2023. Instagram influencer marketing has been proven to bring success to brands entering Vietnam. Prada Maria Prada's very own Italian fashion house - Prada - has been a gold mine of wealthy class trends for both celebrities and anonymous elites. 'FARFETCH' and the 'FARFETCH' logo are trade marks of FARFETCH UK Limited and are registered in numerous jurisdictions around the world. Inspired by Vietnams military, it won first prize in the New Idea category at the Vietnam Collection Grand Prix 2000. Pursuitist is luxury redefined. With the small quantities of leftover fabric, she makes small accessories like wallets and passport covers. The Perfect Balance: How Luxury Brands Can Maintain - Forbes Louis Vuitton Vuittamins zip-up jacket $2,470 at LOUIS VUITTON Louis Vuitton Pochette Coussin handbag $2,530 at LOUIS VUITTON 8. 43 Top Designer Brands for Women: Luxury Brands List to Shop from - Glowsly In Vietnams fashion industry, the trend is evidenced by the growth of Vietnamese fashion brands that are developing with a dedication to sustainably. Often, the fabrics are leftovers from textile factories, so they can be high-quality. I havent been able to completely develop this part of my brand yet because its so new. It is no wonder as the the labels designer Thuy Nguyen is a painter who graduated from Hanoi Fine Art University. GlobalLink-owned multi-brand luxury boutique Runway has several branches across Ho Chi Minh City and Hanoi, Vietnam. Lindas insights: I think Morgans emphasis on transparency is important. Voting Rules. The company's smartphone, Vsmart, which was launched in 2018, quickly grew to become one of the top five brands in Vietnam. Lets say a Chanel bag will cost you more than US$10,000 and there is a difference in price between Singapore, Hong Kong and Vietnam, Gautier commented. One explanation is that Vietnams grey market for reselling hand-carried luxury goods is significant, despite the practice being illegal when goods exceed a certain amount. Vietnamese Fashion Brands: A Guide To Five Sustainable Labels The majority of the luxury segment in retail is consolidated under a few conglomerates. We didnt even know that the term sustainable existed in fashion. Although Rusteas pieces are simple, Jo still encourages customers to style pieces however they want. BrandZ Top 50 Most Valuable French Brands 2019 - Kantar The brand is known for using traditional materials like Vietnamese silk and brocade, paired with intricate beading and embroidery work. When international brands map out their Southeast Asia expansion strategies, Singapore and Thailand are usually top priorities followed by Malaysia and Indonesia. The number of ultra-high-net-worth individualsin Vietnam with a worth of at least US$30 million is also forecast to increase by 26 percent to more than1,500by2026; such growth is equivalent to that in Hong Kong and Taiwan, according to an annual report by UK property consultancy Knight Frank. Born and raised in Danang with eight siblings, Cong Tri attended Ho Chi Minh City University of Architecture, Faculty of Industrial Fine Arts and graduated in 2001. Moi Dien is street fashion meets cutting edge design. Gia Studios founded in 2018 by Vietnamese designer Lam Gia Khang who first discovered his love for fashion at eight when the tailoring tools in his mothers shop became his toys. As international borders are only beginning to slowly reopen, no one can predict the extent to which repatriation of luxury spend back to Vietnam might fall away as both grey market activity and legitimate travel retail resumes. Long before coming back and opening VIFW Spring Summer 2017, Dutch-Vietnamese designer Xuan-Thu Nguyen had been recognized worldwide as a guest member of Frances Haute Couture Federation. Cong Tri Designer Nguyen Cong Trai is considered one of the most influential Vietnamese fashion designers. Unlike most developing economies, in Vietnam, the majority of international fashion brands are represented by distributors, with some of them having exclusive rights. 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